Jones Group Employs Green Initiatives in Production Processes; Program Produces $26.5 Million in Revenues

Through a comprehensive branding process, the firm created the memorable name GreenSweep™ and iconic visual expression of the brand, along with a portfolio of materials to support marketing, advertising, direct mail and internal communications. The initiative was a tremendous success - for OneSource and for the planet. The program won a coveted AMY Award for Marketing Excellence, and generated $26.5 million in revenue from compared to the goal of $10 million. In addition, it far exceeded other client objectives, attaining a customer retention rate of  95.4% and thousands of visits to the Web page.

The Jones Group Institutes Content Management System; Masters Technical, Design and Content Challenges

With a website suffering from limited functionality and an outmoded design, Coca-Cola Enterprises turned to The Jones Group for its design and interactive technology expertise. The firm instituted processes to work with a cross-functional leadership team at the Fortune 200 company, gather input from multiple internal constituents and maintain IT interfaces with outside investor relations, HR and procurement content providers. The online experience was completely revitalized with enhanced functionality and a customized content management system. The design surpassed client expectations, capturing the fun and energy of the Coca-Cola brand.

How do you transform a fundraiser into an extraordinary event? By uncorking a compelling brand strategy. Since 2004 The Jones Group has created and executed comprehensive brand and marketing campaigns for High Museum Wine Auction, the museum’s single largest fundraising activity. The four-day celebration is one of the top fundraising experiences in Atlanta and lures top dollars from area benefactors, as well as luscious libations donated by West Coast wineries. With a passion for the exhibitions, acquisitions and educational programs made possible through the event, we’re motivated to produce results that help their cup runneth over.

Natural Body, an environmental spa pioneer, sought to reenergize its brand to better compete against an expanding array of competitors who define themselves as “green” because it is in vogue. The Jones Group began the process with development of Mission and Values Statement to provide a foundation and context for the rebranding process. The team leveraged the client’s most distinctive characteristic - its natural approach to spa therapy - as inspiration for the visual brand expression. The result? A clean, earthy, “handwritten” look with a connection to the botanical products used in treatments. All materials featuring the company’s new logo - from signage to collateral to apparel - were redesigned, and the look will be protected well into the future with development of a new Brand Standards Manual. “We are proud to have joined forces with The Jones Group,” the marketing director says. “Their talented design team understands the essence of Natural Body.” 

A full-service national industrial real estate developer, IDI has strategically located properties throughout the U.S. to meet distribution, warehouse and light-manufacturing needs. IDI’s previous brand identity was outdated, fragmented, and positioned the company in terms of individual business units rather than IDI’s function as a whole. A completely refreshed system was created to support internal and external marketing.

Branding through Touch Points

Located in the quaint mountain city of Highlands, N.C., the historic Old Edwards Inn had expanded to include a world-class spa, two fine dining restaurants, high-end retail outlets and an event management operation.  The holding company wanted to create one brand to encompass all properties and stimulate business.  The Jones Group devised a brand strategy that transformed every touch point into a customized luxurious experience and positioned the property as a world-class spa resort destination through national and regional advertising campaigns, marketing materials and a sophisticated website.  The campaign was successful by every possible measure and accelerated further expansion plans for the property.

Program Transforms Fragmented Identity to Deliver Clear Brand Expression

Cox Communications, Inc., the third largest cable provider in the United States, rapidly developed a substantial number of new products and services, resulting in dozens of new logos and treatments, which fragmented the company’s brand identity. To create one strategic brand for competitive success, The Jones Group refreshed the corporate logo in a way that retains its heritage and equity. The team also developed a comprehensive brand identity to unify three Cox business units. The system reinforced the hierarchy of product lines and features, and offered a flexible layout anatomy for advertising and marketing collateral. A new Brand Guidelines Manual gave internal constituents the tools needed to immediately implement new standards and the refreshed, modern face of Cox Communications is visible to customers in all visual expressions of the brand - from fleet graphics to marketing materials.  The Jones Group’s work positions the company to gain a competitive advantage.

World’s most valued brand relies on The Jones Group for strategic success at crucial customer tradeshow. 

Faced with a challenging economy and increased competition, The Coca-Cola Company turned to The Jones Group to successfully position the beverage giant as a “Partner in Profits” to some of its most important customers in North America: convenience retailers. The massive exhibit, created for the 2008 annual gathering of the National Association of Convenience Stores, replicated a convenience store environment and employed multimedia technology, compelling visual imagery and messaging, along with product sampling stations to draw visitors into the booth. The combination of elements delivered a powerful sensory and interactive experience that demonstrated exactly how the Company’s products and equipment contribute to each retailer’s bottom line. 

Fashion-Forward Materials Position AmericasMart^® as “Wear to Be”

The Apparel Markets at AmericasMart - the largest wholesale market of its kind in the world - were suffering from a fashion faux pas - an outdated image. To reposition the client with its key target audience, The Jones Group developed materials for a massive direct mail campaign. Recipients instantly recognized that the fashion police had made an arresting change: things were no longer status quo. The program was so successful, The Jones Group became the marketing agency of record and was invited back to develop comprehensive marketing communications programs, including a dozen direct mail campaigns annually for the Apparel Division and the Gift Division. The client indicates the initial direct mail campaign was one of the leading factors in introducing a new brand image for AmericasMart. The fresh, contemporary look has attracted an influx of younger buyers, often representing boutiques seeking an edgier look for their customers.

Company Attains Exclusive Deal with Neiman Marcus

Lydia Mondavi, a member of California’s esteemed wine family, challenged The Jones Group to establish a distinctive, breakthrough brand for her new luxury goods line, 29 Cosmetics, which features grape seed extract and a name that’s a tribute to the picturesque road that winds through California’s Napa Valley. The Jones Group’s creative team created a “sense of place” to provide a strategic foundation for visual expression of the brand. Beginning with logo development, the concept evokes the essence of the 29 road sign as a sentimental, iconic image and the rich, natural tones of the region inspired the color palette. The team created labels and packaging for the complete cosmetics collection and a corporate identity package. While working with retailers to carry the cosmetics, the client received an offer from Neiman Marcus, who were so taken with the line, they wanted an exclusive deal. 29 Cosmetics is now available nationwide through the luxury retailer. 

Firm Covers Every Aspect of National Flooring Promotion; 97% of Dealers Participate.

How do you get independent dealers to participate in a national promotion that requires an investment in local advertising?  Roll out a promotion that is so compelling it is irresistible.  For the 125th anniversary of Mohawk Industries, one of the world’s largest floor covering manufacturers and distributors, The Jones Group did just that. For the company’s first-ever nationwide promotion of this magnitude, the branding firm developed every single aspect of the program including the concept, national advertising, tools and POP, as well as dealer rollout/participation kits and local advertising materials with print and radio templates. The event was an astonishing success with 97% dealer participation and a 17.8% increase in sales.

Flexible Design Complies with Company’s Policies and Delivers Crucial Messaging

When considering healthy food options, McDonald’s was not top-of-mind with many consumers.  Yet the company offers a generous selection of such menu and beverage options. The Jones Group was engaged to help change public misperceptions in the Western region and deliver messaging in a way that complied with McDonald’s policies and restrictions on traditional in-store promotional strategies.  The firm created a Health and Wellness kiosk fashioned from metal, wood and plastic with removable panels and a flexible design enabling managers to position the unit anywhere in the store. The region’s 200 locations embraced the tool and it is rolling out in other areas of the country, as well as across the border in Canada, where the brand grapples with the same hefty issue.
 

Atlanta-based specialty meat and seafood purveyor Halperns’ began as a family tradition dating back to 1966. With a reputation for unmatched quality and industry expertise, the company has become a coveted resource, for the finest center-of-the-plate proteins, to chefs and restaurateurs. A visual system was created for brochures, advertising, delivery trucks and tradeshow presence. The concept for the system anchored in the tradition of butchery.