ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based creative agency, in partnership with Unisource Worldwide, Inc. (www.unisourceworldwide.com), has launched an integrated, multi-channel campaign to promote Neenah Paper’s CLASSIC CREST Fine Paper product line.

The firm developed the “Paper Makes it Real” campaign to increase demand for Neenah text and cover papers within the creative community, specifically with agency designers, art directors, production managers and other paper specifiers.

Text and cover sales had fallen by 28% during the past year and a difficult economic climate had resulted in a dramatic decrease in the number of specifier representatives, those with the most direct link to the target audience and the greatest influencers of purchase intent.

The objective of the campaign is to fill the void created by the absence of spec reps and effectively communicate with creative professionals, spurring interest and, ultimately, sales.

The Jones Group’s multi-faceted solution consisted of a dynamic direct mail piece that includes an incentive-based call-to-action, which drives recipients to a co-branded registration microsite to receive the promotional incentive gift and register for email blasts (http://www.papermakesitreal.com). Once registered, they will receive six emails during the next three months, each one offering new and relevant content about Neenah products and services. Designers are also encouraged in emails to participate  in an enter-to-win drawing by submitting current Neenah Paper specified jobs.

The grand prize drawing at the close of the promotional period, which runs from November through January, awards airfare and entry to the 2011 HOW DESIGN CONFERENCE in Chicago, Illinois.

“We have a special interest in and excitement for the nature of this campaign because it speaks to the very heart of our business as a creative agency, and our peers in the industry are our target audience,” said Vicky Jones, president of The Jones Group. “While the advent of new media and new technology dominates headlines and should be effectively incorporated into marketing and communications solutions, the value of print still is and always will be very real and very much a part of the overall marketing mix. We are proud to have partnered with industry leaders Unisource and Neenah Paper to contribute to this message and, specifically, impact purchase intent for Neenah’s Fine Paper products.”

About The Jones Group
The Jones Group is an Atlanta-based, national creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase brand equity and customer preference. The company’s diverse portfolio encompasses brand strategy programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries. For more information visit www.thejonesgroup.com.

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based creative agency, has won a Golden Flame Award from the Atlanta chapter of IABC (International Association of Business Communicators). The firm was honored for its AmericasMart Apparel 2010 Direct Mail/Direct Response Campaign.

AmericasMart is the largest wholesale marketplace of its kind in the world, encompassing a 7.7 million square foot campus in downtown Atlanta. Each year, more than a half million attendees from around the globe attend its 15 annual markets at the facility. Areas of specialty include apparel and accessories, with extensive women’s, men’s, children’s and special occasion/bridal collections, in addition to the extensive gift, home furnishings and area rug collections.

AmericasMart hosts the largest apparel market on the East Coast and competes with similar markets in New York and Las Vegas. While previous campaigns were created on an individual market basis, The Jones Group’s campaign for 2010 created a distinct and recognizable identity for Atlanta Apparel to span each of the five apparel shows during the year, which allows attendees to feel a connection and cohesiveness to each show they attend.

The campaign was directed at apparel buyers that travel from around the nation seeking the latest trends and freshest looks for the season. The ultimate goal was to represent Atlanta Apparel as the place to find all of the latest and hottest fashion trends, as well as reinforce the AmericasMart buying experience and the convenience of the Atlanta campus.

The identity was used in each direct mail piece and applied to other aspects of the campaign, including the website, e-blasts, signage, buyers’ guides, e-signatures and social media. The campaign was successful in reinforcing the brand among the buyers of the edgy, trend-spotting fashion industry, created work flow efficiencies and even added confidence among sales teams internally having a cohesive look with which to promote markets.

“We thank the IABC Atlanta for recognizing the success of the 2010 Atlanta Apparel campaign in this way, and we are excited about a new system of branding that positions Atlanta Apparel as the premiere destination for buyers’ needs and more effectively communicates AmericasMart’s benefits and convenience,” said Vicky Jones, president of The Jones Group.

The Golden Flame Awards program is a yearly event held by the IABC/Atlanta chapter to recognize excellence in communications. Awards are presented at the annual Golden Flame Awards Banquet, held in October, which highlights the achievements of local professionals and companies in a variety of categories, including print media, electronic media, graphic communications and media relations.

About The Jones Group

The Jones Group is an Atlanta-based, national creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase brand equity and customer preference. The company’s diverse portfolio encompasses brand strategy programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media.  Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries. For more information visit www.thejonesgroup.com.

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based creative agency, has won a prestigious Art of the Show Award in the Attendance Promotion Brochure category from The International Association of Exhibitions and Events (IAEE). The firm was honored for its follow-up direct mail piece to attendees designed to promote attendance at the 2009 LIGHTFAIR INTERNATIONAL (LFI) trade show.

The winning tri-fold brochure will be on display at the Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held December 7-9, 2010 in New Orleans, Louisiana, a show referred to as “the trade show for trade show professionals.”

The Art of the Show provides a stage for defining excellence in the quality of promotional materials and setting the standards for the industry. The competition awards those who show excellence in the development of promotion of their exhibitions and events. This year’s competition garnered 141 submissions from the United States, Canada, England and Korea. The Jones Group’s promotional brochure was one of 36 entries to be honored across 14 categories and spanning three show sizes. The LFI brochure was awarded in the largest category of show sizes, 150,000 net square feet (nsf).

Lightfair International is the world’s largest annual architectural and commercial lighting trade show and conference, the premier event in the lighting industry. Tradeshow Week now ranks it among the top 200 trade shows in the United States. The event was an astounding success by every possible measure. In an industry beleaguered by a sputtering economy and shrinking corporate budgets, LFI 2009 broke attendance records and saw an 11.5% increase in attendance beyond what was expected.

“We are extremely pleased and honored to have been recognized for our contributions toward a record-breaking event for LFI in 2009, and, more importantly, we are proud to have our clients recognized by their peers in the exhibitions community,” said Vicky Jones, president of The Jones Group. “We have a special passion for branding and marketing trade shows and events, and we want to continue to be innovative in developing and blending vivid creative and strategic messaging to communicate effectively to our clients’ audiences.”

This is the second major award collected by The Jones Group for its work in marketing and promoting the 2009 LFI event. Earlier this year, the firm won an Atlanta Marketer of the Year Award (AMY) from the Atlanta Chapter of the American Marketing Association for its integrated campaign to market the event.

About The Jones Group
The Jones Group is an Atlanta-based, national creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase brand equity and customer preference. The company’s diverse portfolio encompasses brand strategy programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries. For more information visit www.thejonesgroup.com.

About IAEE
Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau and VoiceLogic. Visit www.iaee.com for more information.

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based creative agency, has won an Atlanta Marketer of the Year Award (AMY) in the Event Marketing – Event over $100K category from the Atlanta chapter of AMA (American Marketing Association).  The firm was honored for its integrated campaign to market the 2009 Lightfair International (LFI) trade show (www.lightfair.com).

Lightfair International is the world's largest annual architectural and commercial lighting trade show and conference, the premier event in the lighting industry. Tradeshow Week now ranks it among the top 200 trade shows in the United States. The Jones Group's primary objective was to stimulate exhibitor participation and show attendance.

The event was an astounding success by every possible measure. LFI 2009 broke attendance records and saw an 11.5% increase in attendance beyond what was expected. Exhibit space sold out to national and international manufacturers, including 80 first-time exhibitors, and exhibit space square feet increased by nearly 8%.

"We were elated at the success of the event and honored to be recognized for it," said Vicky Jones, president of The Jones Group.  "We are especially proud because of the added challenge of maintaining and building on the momentum from the previous year, a record year, and doing so in the midst of a very difficult economic climate" she said.

Leading industry publication LD+A took notice, as well, noting, "Lightfair International was a spectacular success. You couldn't tell there was a recession from the quality and quantity of the displays and the number of attendees at the show and seminars."

The Jones Group, drawing on its extensive event branding experience, developed a comprehensive approach for the campaign, which was comprised of the concept and execution of all marketing materials, including 14 print and electronic media elements.

The system complemented and reinforced LFI's brand by utilizing the core color palette, dramatic architectural photography and graphic elements that evoke the sensation of light rays and energy to build excitement. The design embellished the visual appearance of each printed piece, as well as a Flash element in online executions.

The firm also provided tremendous added value by capitalizing on the event's 20th anniversary through development of a special logo, and it developed a color-coding system that provides a visual organization structure and foundation that will endure for many years.

About The Jones Group
The Jones Group is an Atlanta-based, national creative agency that focuses on reinforcing and enhancing brand image through effective marketing strategies designed to increase profitability with a measurable record of success.  The company's diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions.  The talented team produces award-winning work spanning print, interactive and environmental display media.  Clients include some of the world's largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.  For more information visit www.thejonesgroup.com.

A primary goal for the site was to greatly enhance user experience by providing content-rich material and more efficient navigation, while highlighting information that is most relevant to IDI customers.

The redesign also needed to accurately reflect the refreshed IDI brand identity and align with other customer-facing initiatives that The Jones Group has produced during the past year, such as the corporate brochure, employee newsletter and direct mail.

The revamped site captures IDI’s iconic brand image and gives a nod to the company’s commitment to the environment through a revealing Flash experience on the home page.  Advanced search functionality allows for available properties to be found in a variety of ways, and its brand-friendly aesthetics represent a departure from the traditional look and feel of search forms. Each of the eight local Development and Property Management offices across North America now has its own page where visitors can learn more about the local market and meet the team of experts.

As part of the custom Content Management System, The Jones Group built a permission-based E-blast system that empowers each sales office to control and localize content, while at the same time ensuring that the overall brand message remains consistent.

“IDI’s new website presents the company as a unified whole rather than individual business units. This is an excellent brand positioning shift that communicates their clear vision, quality and corporate transparency. It has been wonderful working with them on their re-brand”, says Vicky Jones, president of The Jones Group.


About IDI
Atlanta-based IDI (www.idi.com) is a full-service industrial real estate company with eight development and property management offices. With a single focus on industrial real estate, IDI provides unmatched development, investment, property management and leasing services. IDI’s state-of-the-art warehouse, distribution and light-manufacturing facilities enable clients to improve employee productivity, reduce operational costs and achieve global supply-chain efficiencies. To date, IDI has developed 120 million square feet of space across North America for a growing roster of international clients.

About The Jones Group
The Jones Group is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.

A dynamic Web presence is crucial to success for any type of retailer in today's social-networked, internet-based marketplace, and graphic design is a central component in establishing a company’s brand and communicating the right message.

During two seminars hosted by AmericasMart University as part of The Atlanta International Gift & Home Furnishings Market, Vicky Jones provided these insights and more to an audience of retailers intent on learning how they can grow and improve their businesses.

AmericasMart^® University (AMU), an extension of the largest wholesale marketplace of its kind, is an educational program covering business fundamentals to equip retailers with the best tools and techniques to stay competitive and grow. The one-hour classes are offered during the January and July Gift Markets.

Jones' first seminar focused on the importance of graphic design and examined the tenants of a successful brand, while also providing a process that will lead to a differentiated, sustainable identity. She advised the audience in the same way she advises her clients on a daily basis, saying, "Make the development of your brand a priority.  Consistency is the foundation of solid brand equity."

When the subject turned to interactive in her second seminar, the interest and enthusiasm among the attendees resulted in the second-highest attendance at AMU. In establishing the priority a website plays in the overall health of a business, Jones stressed that simply having a website is not enough. It is the front door to a company’s brand and must be designed in a way that effectively and succinctly communicates the essence of the brand promise.

The attendees were given the roadmap to develop, launch and market a website, and Jones provided tools to measure traffic and how the results of web analytics can help companies refine not only their online presence, but their overall marketing communications efforts. Leaving the audience with a final thought, Jones said, "You don't need to break the bank (to develop a successful site), but you do need to break a sweat."

About The Jones Group
The Jones Group is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.
 

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based full-service creative agency, has been retained by The Artmore Hotel of Atlanta to create an integrated marketing campaign to promote the hotel’s new ownership and brand.  The campaign includes the development of the grand opening event theme and public relations to announce the completion of the hotel’s multi-million dollar renovation.

The Artmore is a beautiful new incarnation of the former Granada Suites Hotel at 1302 West Peachtree Street in Midtown.  This iconic historic landmark has been painstakingly renovated by Urbana Realty Advisors and Jamestown & Associates, both of Atlanta, with great care taken to preserve the hotel’s charming design.  As Atlanta’s newest independent boutique hotel, The Artmore (www.artmorehotel.com) is providing exemplary customer service at an affordable price.  It’s managed by Boutique Hospitality Management (BHM) of Miami, Fl.

“The Artmore is the renewal of an Atlanta icon in the heart of Midtown,” said Vicky Jones, president of The Jones Group.  “It’s very much like a European boutique hotel with its intriguing interior design, variety of accommodations, personal service and warm, friendly atmosphere.  We were committed to conveying its unique charm through our integrated marketing effort,” she said.

The hotel was built as a luxury apartment building in 1924, with an exterior design reminiscent of Spanish Mediterranean esthetics.  It features queen and king-sized guest rooms, executive king suites and extended stay suites, along with a lobby bar, corporate meeting rooms, fitness center and courtyard.  The Artmore offers two meeting rooms for corporate events.  Because the hotel is walking distance from Atlanta’s public transportation system, MARTA, it is ideal for business meetings.  Visit www.artmorehotel.com or call 404/876-6100.

About The Jones Group
The Jones Group is an Atlanta-based full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communications strategies designed to increase profitability with a measurable record of success.  The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions.  The Jones Group has emerged as a leader in the luxury hotel industry, creating effective marketing programs and brand identity for The Old Edwards Inn and Spa in Highlands, N.C. and The Stanbury Hotel and Residences in Alpharetta, Ga., in addition to The Artmore.  The talented team produces award-winning work spanning print, interactive and environmental display media.  Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.  For more information visit www.thejonesgroup.com.
 

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based full-service creative agency, has been selected to develop the logo for the Leadership North Fulton charity project, Bark & Art 2009 – Unleashing the Young Artist. Leadership North Fulton is a nine-month program sponsored by the Greater North Fulton Chamber of Commerce. Leadership North Fulton identifies and develops leaders by promoting community awareness, instilling civic responsibility and building relationships.

The Bark & Art 2009 project brings together service dogs from Canine Assistants (www.canineassistants.org) and children from the STAR House program (www.starhousefoundation.org) to promote the value and inspiration of creating art. This project brings much needed attention and donations to the very important STAR House and Canine Assistants programs. Canine Assistants is a non-profit organization that trains and provides service dogs for children and adults with physical disabilities or other special needs. STAR House (Seeking, Teaching, and Reaching) supports at-risk children by providing after-school tutoring, school supplies, leadership activities and recreational programs.

In the initiative, children from STAR House, working with North Fulton area artists, will create artwork from photographs of Canine Assistants’ service dogs, golden retrievers.  The artwork will then be displayed and judged by the public at the May 21st Alive after Five event on Canton Street in Roswell, GA. The children who created the top pieces of art will receive an art supply kit and some private art lessons from local artists.

“Bark & Art 2009 will bring together works of art, children, dogs and the North Fulton Community for an evening of celebrating the young artist in all of us,” said Doug Hand, Leadership North Fulton participant and Director of Business Development for Orkin & Associates, LLC. "This program was designed to be fun and build confidence in all of the children from STAR House who participated.”

“We were excited that the Leadership North Fulton team selected us to design the logo, and we are proud to be associated with such a wonderful initiative,” said Vicky Jones, president of The Jones Group.  “It’s a unique way of uniting children, art and the faithful support of golden retrievers,” she said.

About The Jones Group
The Jones Group is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.
 

ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based full-service creative agency, is donating its services for the 7th straight year to design the t-shirt for the Wheelchair Division of the annual Peachtree Road Race.

Since 2003, the agency has been donating the t-shirt design to Shepherd Center (www.shepherd.org), which sponsors the Wheelchair Division. The race takes place on July 4 and winds through Atlanta in what has become one of the city’s signature events and favorite Fourth of July traditions.

“We are delighted to once again partner with Shepherd Center to design the t-shirt for the Wheelchair Division,” said Vicky Jones, president of The Jones Group.   “The Shepherd Center helps people through some of the most difficult and life-changing experiences, and it’s a great service they provide in sponsoring this part of the race.  We are happy to give back to them.”

About Shepherd Center
Shepherd Center is a private, not-for-profit hospital devoted to the medical care and rehabilitation of people with spinal cord injury and disease, acquired brain injury, multiple sclerosis, chronic pain and other neuromuscular problems. Each year Shepherd Center admits more than 750 patients and conducts thousands of outpatient clinic visits. For more information, visit Shepherd Center online at www.shepherd.org.

About The Jones Group
The Jones Group is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.
 

Create Magazine – March 31, 2008

The Northside Neighbor – April 2, 2008

Graphic Design USA – April 3, 2008

Atlanta Business Chronicle – April 4-10, 2008

Atlanta Business Chronicle – May 2-8, 2008

Atlanta Business Chronicle – May 2-8, 2008

Oz Magazine – May 7, 2008

Oz Magazine – June online issue

Graphic Design USA  – June online issue

Atlanta Journal-Constitution – June 1, 2008

Atlanta Business Chronicle – June 6-12, 2008

Graphic Design USA – June 10, 2008

Atlanta Business Chronicle – June 13, 2008

Atlanta Business Chronicle – June 20-26, 2008

Atlanta Business Chronicle – July 18, 2008
 
Atlanta Journal-Constitution – July 20, 2008
 
Business to Business website – July 22, 2008
 
Atlanta Daybook – July 30-31, 2008
 
The Northside Neighbor –  July 30, 2008
 
The Atlanta Ad Club website – August 2008
 
Oz Magazine – July-August 2008
 
Graphic Design USA – September 2008
 
Oz Magazine – September/October 2008
 
Atlanta Business Chronicle – September 26, 2008

Graphic Design USA – October 21, 2008
 
The Northside Neighbor – October 22, 2008
 
The Atlanta Business Chronicle – October 24, 2008
 
Atlanta Daybook – October 30, 2008
 
Atlanta Business Chronicle – November 14, 2008
 
Oz Magazine – November/December 2008