ATLANTA – The Jones Group (www.thejonesgroup.com), an Atlanta-based creative agency, has won an Atlanta Marketer of the Year Award (AMY) in the Event Marketing – Event over $100K category from the Atlanta chapter of AMA (American Marketing Association).  The firm was honored for its integrated campaign to market the 2009 Lightfair International (LFI) trade show (www.lightfair.com).

Lightfair International is the world's largest annual architectural and commercial lighting trade show and conference, the premier event in the lighting industry. Tradeshow Week now ranks it among the top 200 trade shows in the United States. The Jones Group's primary objective was to stimulate exhibitor participation and show attendance.

The event was an astounding success by every possible measure. LFI 2009 broke attendance records and saw an 11.5% increase in attendance beyond what was expected. Exhibit space sold out to national and international manufacturers, including 80 first-time exhibitors, and exhibit space square feet increased by nearly 8%.

"We were elated at the success of the event and honored to be recognized for it," said Vicky Jones, president of The Jones Group.  "We are especially proud because of the added challenge of maintaining and building on the momentum from the previous year, a record year, and doing so in the midst of a very difficult economic climate" she said.

Leading industry publication LD+A took notice, as well, noting, "Lightfair International was a spectacular success. You couldn't tell there was a recession from the quality and quantity of the displays and the number of attendees at the show and seminars."

The Jones Group, drawing on its extensive event branding experience, developed a comprehensive approach for the campaign, which was comprised of the concept and execution of all marketing materials, including 14 print and electronic media elements.

The system complemented and reinforced LFI's brand by utilizing the core color palette, dramatic architectural photography and graphic elements that evoke the sensation of light rays and energy to build excitement. The design embellished the visual appearance of each printed piece, as well as a Flash element in online executions.

The firm also provided tremendous added value by capitalizing on the event's 20th anniversary through development of a special logo, and it developed a color-coding system that provides a visual organization structure and foundation that will endure for many years.

About The Jones Group
The Jones Group is an Atlanta-based, national creative agency that focuses on reinforcing and enhancing brand image through effective marketing strategies designed to increase profitability with a measurable record of success.  The company's diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions.  The talented team produces award-winning work spanning print, interactive and environmental display media.  Clients include some of the world's largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.  For more information visit www.thejonesgroup.com.