A primary goal for the site was to greatly enhance user experience by providing content-rich material and more efficient navigation, while highlighting information that is most relevant to IDI customers.

The redesign also needed to accurately reflect the refreshed IDI brand identity and align with other customer-facing initiatives that The Jones Group has produced during the past year, such as the corporate brochure, employee newsletter and direct mail.

The revamped site captures IDI’s iconic brand image and gives a nod to the company’s commitment to the environment through a revealing Flash experience on the home page.  Advanced search functionality allows for available properties to be found in a variety of ways, and its brand-friendly aesthetics represent a departure from the traditional look and feel of search forms. Each of the eight local Development and Property Management offices across North America now has its own page where visitors can learn more about the local market and meet the team of experts.

As part of the custom Content Management System, The Jones Group built a permission-based E-blast system that empowers each sales office to control and localize content, while at the same time ensuring that the overall brand message remains consistent.

“IDI’s new website presents the company as a unified whole rather than individual business units. This is an excellent brand positioning shift that communicates their clear vision, quality and corporate transparency. It has been wonderful working with them on their re-brand”, says Vicky Jones, president of The Jones Group.


About IDI
Atlanta-based IDI (www.idi.com) is a full-service industrial real estate company with eight development and property management offices. With a single focus on industrial real estate, IDI provides unmatched development, investment, property management and leasing services. IDI’s state-of-the-art warehouse, distribution and light-manufacturing facilities enable clients to improve employee productivity, reduce operational costs and achieve global supply-chain efficiencies. To date, IDI has developed 120 million square feet of space across North America for a growing roster of international clients.

About The Jones Group
The Jones Group is an Atlanta-based, full-service creative agency that focuses on reinforcing and enhancing brand image through effective marketing and visual communication strategies designed to increase profitability with a measurable record of success. The company’s diverse portfolio encompasses brand identity programs and annual reports, as well as corporate collateral and national promotions. The talented team produces award-winning work spanning print, interactive and environmental display media. Clients include some of the world’s largest companies and most recognized brands, including The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS and Mohawk Industries.