We believe in the power of well-executed brands. We believe they can satisfy emotional as well as functional needs. Shape the future. Change opinions, culture, attitudes. Even move people to tears. We believe in our own brand promise: To build yours.

As an award-winning brand and design firm, we also believe we’re the company to build the next class of brands. Our visionary strategies and executions enable your organization to connect with the right audiences to grow market share and create a loyal following. And isn’t that what being in business is all about?

Our three-part formula for success relies on blood, sweat and instinct.

Blood:
A passion for groundbreaking design is in our DNA. Our innovative, experienced visionaries possess exceptional talent for visual expression.

Sweat:
Before creativity emerges, our brains perspire. We employ methodical processes for research, communication and brainstorming that are intrinsic to successful outcomes. At The Jones Group, strategies that deliver against objectives are valued as much as imagination.

Instinct:
We have an eye on culture. A taste for setting trends. And a feel for the perceptions and behaviors that motivate people. Clients turn to us for our innate ability to set them apart from the competition. 

Because our success is rooted in the commitment of strong leaders, we enjoy working with decision makers who demand bold, innovative thinking. Who never utter the expression “same as usual.” Who seek different points of view to broaden their own perspectives. Have an affinity to see the world through the eyes of their customers, employees, competitors and influencers. Believe in the potential of their organization. And respect the expertise of those who excel at their craft. These kinds of relationships take brands to the next and best possible place.

Vicky Jones was a thought leader before the expression was contrived. More than a decade ago, she opened a firm based on trendsetting principles that positioned the company and its clients for long-term success. She connected leading-edge design with marketing smarts. At the same time, she built a staff of professionals who understand the combined value of these disciplines to help clients meet business objectives and enhance their organization’s brands.  

This kind of thinking continues to inspire her team. Their mission? To ensure clients reach audiences in new and innovative ways. And it’s not just the company’s namesake at work. Having laid the foundation for real collaboration and thought leadership, Vicky set the stage upon which other team members can shine. Everyone here is encouraged to leverage their unique skills. It’s a dynamic fueled by some of the brightest creative and tactical thinkers around. The result? Clients who experience increased brand equity and market share.

The Jones Group has been blessed with a robust list of wonderful clients who appreciate the work we do for them. Our philosophy guides us to give back to the community, and it is an honor to work on a pro bono basis with two worthwhile not-for-profit organizations: The High Museum of Art Wine Auction - the organization’s largest annual fundraising event and one of the largest such charitable events in the nation - and Childkind. Through our annual involvement with the museum, branding and executing each year’s campaign, we stay connected with the arts community, an association that provides rich benefits to those whose careers evolved from this interest. In addition, we have added Childkind to our roster, an organization which helps children with serious medical conditions - often victims of heartbreaking circumstances - find loving foster parents and foster-to-adopt homes. The remarkable families that open their hearts to Childkind’s children are motivated by personal passions to help the most helpless and make the world a better place. Their capacity for love is abundant; their dedication to the children they foster is immeasurable.